In 2010, Arizona was ground zero for anti-immigrant sentiment and legislation, drawing national and even international headlines for SB 1070, the "show me your papers" law. Activists responded to form the nonpartisan One Arizona, aimed at promoting full electoral participation of Latino citizens, especially infrequent and first-time voters. Three years later, the coalition expanded to target young citizens and unmarried women while continuing to focus on voter registration, voter mobilization, and election protection.

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